Model A: Insurance-Based (In-Network)

Structural constraints that limit scope of comprehensive assessment and treatment:

• •Reimbursement tied to diagnostic billing codes — discourages whole-body functional assessment
• •Session time constrained to 30–45 minutes, limiting comprehensive evaluation
• •CE programs outside standard protocols require administrative approval
• •Clinical decisions driven by referral networks rather than clinician autonomy
• •Fee-for-service add-ons difficult to implement without insurance carve-out structures

Model B: Out-of-Network (Cash-Pay) — ✅ Recommended Target

Clinical autonomy and premium positioning — ideal for PosturePro integration:

• •Full clinical autonomy — free to integrate any evidence-informed methodology
• •Session length 60–90 minutes — allows comprehensive whole-body assessment
• •Pre-selected, high-engagement patients who invest directly in outcomes
• •Fee structures entirely at the practitioner's discretion — premium service tiers viable
• •Actively seeking differentiators to justify premium rates
• •Already integrating functional movement, fascial therapy, and nervous system work

Option A: Referral Model

PT refers clients to Luther → Full PosturePro assessment → Professional report returned to PT

Option B: In-Clinic Training Model

Luther trains PT team inside the clinic on the full PosturePro workflow